Websites, SEO & GEO · Part 02 of the Borderfree System
Your buyers search Google, and more of them now ask ChatGPT or Perplexity who to buy from. We build sites that show up in both places. That's how China Fulfillment went from 7,300 to over 28,000 visits a month.
Search results
your service + your city
AI answer
Source your-site.com
Results
Four client sites where we did the SEO and GEO work. They're all live, so you can check them.
Full rebuild · SEO
7,300 to 28,000+
visits a month, five months after launch (September 2026). Business and leads up more than 300%.
China Fulfillment
Multi-language SEO & GEO
+$137,500
in new revenue a month, from leads that started arriving within two months.
Tech Aluminum
New build · SEO, GEO & AIO
30+
keywords on page one. Audit scores went from 72 to 87 for technical SEO and 91 to 97 for GEO.
Eriu Sourcing
English SEO rebuild
4.8×
the leads, with 3.2× the search traffic, after new copy, clearer calls to action and WhatsApp.
PFC Express
Latest launches
Our most recent builds, and the 30-second launch videos we made to promote them.
In plain English
SEO
Search engine optimisation puts your pages in the list of links when someone searches for what you sell, as near the top as we can get them.
Shows up in: Google, Bing, Baidu
GEO
Generative engine optimisation helps AI tools understand your business, so they name you when someone asks them for a recommendation.
Shows up in: ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot, DeepSeek
Pages that load fast on a phone, with a clear structure, a sitemap and no crawl errors. Google and the AI tools pass over slow, broken sites.
Pages built around the questions your buyers ask, written so a person wants to read them and an AI tool can quote them.
Structured data that states who you are, where you are and what you sell, the same way on every page, so Google and the AI tools don't have to guess.
Links and mentions on directories, trade sites and publications in your industry. They tell Google and AI tools that other people vouch for you.
Packages
You pay once for the build, then choose a monthly plan to keep the site running or to grow it. We confirm one fixed price in writing before any work starts.
Fast-track
from €1,195
Live within a week of your words and photos reaching us.
Most chosen
from €1,795
For new businesses: a logo, a look and a website that match, from one team.
Shops & bookings
from €2,495
Designed from a blank page, as big as you need. Online shops start here.
Every site
€60 a month
Every site we build includes Care. It keeps your site safe, fast and online, billed monthly with no long contract.
Guaranteed
from €645 a month
For businesses that want more enquiries every month from Google and AI search.
How the guarantee worksWhat's included
We finish the SEO and GEO groundwork before your site goes live. On the monthly Grow plan, we keep adding pages, links and mentions that move you up.
| Feature | Website, Brand + LaunchWeb | Bespoke | Grow planGrow |
|---|---|---|---|
| Set up for Google: page titles, structure, sitemap, schema | Included | Included | Included |
| Fast on phones, with images sized properly | Included | Included | Included |
| Keyword and question research for each page | Included | Included | Included |
| Google Search Console and analytics connected | Included | Included | Included |
| GEO basics: clear business facts, FAQ content, access for AI crawlers | Included | Included | Included |
| More than one language, set up for search in each | Add-on | Included | Included |
| Competitor research before we build | Not included | Included | Included |
| AI visibility check: what ChatGPT, Gemini and Perplexity say about your market | Not included | Included | Included |
| New pages every month that answer your buyers' questions | Not included | Not included | Included |
| Links and mentions on sites in your industry | Not included | Not included | Included |
| A plain-English report and a monthly call | Not included | Not included | Included |
| Backed by the 25% results guarantee | Not included | Not included | Included |
| Price | from €1,195 | from €2,495 | from €645/mo |
Grow runs on sites we've built. Rankings depend on how a site is built, so we start with a fast, clean one rather than patching an old one.
How Grow runs
How a new site plus the Grow plan usually runs. Smaller sites move faster; bigger or multi-language sites take longer.
Week 1
We look at your current site, your competitors and what AI tools say about your market, and agree what we'll measure: enquiries, cost per lead or organic traffic.
Week 2
One page with what we'd build and one number on it, in writing, before any work starts.
Week 3 on
Your new site, with SEO and GEO built in from the start. Fast-track sites go live within a week of your words and photos arriving; for bespoke builds, the quote gives you the date.
Months 2–6
New pages that answer your buyers' questions, links and mentions on sites in your industry, and a plain-English report every month.
Month 6 on
We keep reporting monthly and do more of whatever brings in enquiries. By now each new page builds on the last, and traffic compounds.
The Grow guarantee
We write it into every Grow agreement, with the numbers agreed before we start.
For businesses with an existing site and a measurable baseline to beat. The guarantee covers our fees; ad spend and production costs are yours.
See if you qualifyQuestions
GEO stands for generative engine optimisation. It's the work that helps AI tools like ChatGPT, Perplexity, Gemini, Copilot and Google's AI Overviews understand your business and cite it when people ask about what you sell. SEO gets you into the list of links; GEO gets you named in the answer above it.
No. AI tools draw on pages that already rank and load well, so a solid SEO foundation comes first. We build both at the same time, on the same pages.
ChatGPT, Google's AI Overviews and AI Mode, Gemini, Perplexity, Microsoft Copilot and DeepSeek. The groundwork is the same for all of them: clear facts about your business, structured data, pages that answer real questions, and mentions on other trusted sites.
Technical fixes usually show up in Search Console within weeks. Rankings and AI mentions build over months. Tech Aluminum had a steady flow of leads within two months of its rebuild, and China Fulfillment went from 7,300 to over 28,000 visits a month in five.
Yes. Every Website, Brand + Launch and Bespoke build launches with the technical SEO, structured data, Search Console setup and GEO groundwork in place. Monthly work, such as new content, links and reporting, is the Grow plan.
Not on its own. SEO and GEO depend on how a site is built: its speed, its structure and its code. Patching an old site rarely moves the numbers, so we rebuild it with the optimisation built in, then grow it month by month. The free check shows you what's holding your current site back.
Yes. We build and optimise sites in English, Chinese and other languages, with the hreflang setup search engines need to show the right version in each market. Tech Aluminum's multi-language rebuild is one example.
Not for the free check; we work from your live site and public tools. For the build we need access to wherever your domain is registered, and to your Google Business Profile if you have one.
Free SEO & GEO check
Within one working day we'll tell you how it ranks, how fast it loads on a phone and whether ChatGPT mentions you, plus the first thing we'd fix.