18 years between China and the world
Overseas buyers reorder from suppliers they trust. Eastlink builds that trust into everything a buyer sees: your brand, your website, your LinkedIn, your trade show follow-up and the way your team sells. We learned how by building our own companies in Shenzhen, starting in 2009.
Brands our fulfilment company has shipped for
The export trap
If you sell from China, you'll recognise some of these.
Your buyer isn't looking for the cheapest supplier. They're looking for the safest one.
A buyer in Chicago or Hamburg puts their own job on the line when they choose you. One late shipment or one bad batch, and it's their problem. So they pick the supplier who looks least likely to let them down, then stay with them for years.
That trust is built in small moments: the first line of your website, the first LinkedIn message, the follow-up after the show, the reply to a complaint. The Eastlink Borderfree System gets each of those moments right.
See the five partsThe Eastlink Borderfree System
Each part fixes a point where overseas buyers drop away. Start with the one that's costing you most, or run all five together.
See the full systemBefore they've heard of you
So you're not just another factory.
We find the reasons your best customers chose you, and turn them into a brand and a message a Western buyer believes: who you're for, what you're best at, and the proof.
More on brand and positioningWhen they look you up
So they find you, and trust what they find.
A website in native English and your buyers' own languages, built to rank on Google and to be named by ChatGPT and Perplexity. Fixed prices from €1,195.
More on websites, SEO and GEOWhen you reach out
So your messages get answered.
Profiles a buyer wants to reply to, a list of the right buyers in the right countries, and messages that sound like a person, not a brochure.
More on LinkedIn and outreachWhen you meet face to face
So handshakes turn into orders.
Meetings booked before the show, every lead captured at the stand, and follow-up that starts within days, not months. Stand graphics and giveaways made factory-direct.
More on trade showsEvery conversation after that
So buyers stay, even when people leave.
Practical training for your sales team: how Western buyers think, what to write, what never to promise, and how to handle a complaint so the buyer orders again.
More on sales trainingResults
Websites we built or rebuilt for companies that sell across borders, and what happened next. They're all live, so click through and check.
Full site rebuild · SEO
7,300 to 28,000+
visits a month, five months after launch (September 2026)
We rebuilt the site and its SEO from scratch. Traffic nearly quadrupled, and the business grew more than 300% on the leads it brought in.
Visit china-fulfillment.com
Multi-language SEO & GEO
+$137,500
in new revenue a month
We rebuilt the site in several languages. Qualified leads started arriving within two months.
Visit techaluminum.com
New build · SEO, GEO & AIO
30+
keywords on page one of Google
We built it from scratch and submitted it to Google. Traffic and leads have held steady ever since.
Visit eriusourcing.com
English SEO rebuild · Conversion
4.8×
the leads, with 3.2× the search traffic
We rewrote the copy, sharpened the calls to action and put WhatsApp on every page.
Visit en.pfcexpress.com
From the founder
I built my first websites in 2003. In 2009 I started ParcelFromChina in Shenzhen with Ouyang Ke, shipping for customers abroad who found us online. Our website was our best salesperson, so I learned to make it sell, one test at a time. The businesses I've built that way have sold more than $130 million, and the logistics company grew past €30 million a year.
I've been on the buyer's side too. Through China Factory Sourcing and China Fulfillment, I've spent years helping brands abroad buy from Chinese factories. I've seen what makes a buyer trust one supplier and quietly drop another, and it's rarely the price.
That's the gap Eastlink closes. I'm Irish, English is my first language, and I've worked with Chinese factory owners for 18 years. I know what your buyer in Chicago expects, and I understand why your team works the way it does.
Start with the free growth review. We'll tell you honestly where you're losing buyers, even if the fix is something we don't sell.
Noel Murphy Founder, Eastlink Media
$130M+ sold by my own businesses18 years in China2009 ParcelFromChina founded in Shenzhen
Buying from China?
If you're a brand buying from China, the companies I've built in Shenzhen can find the factory, check the goods, store your stock and ship it to customers in more than 200 countries.
See how they work togetherPrices
Websites have fixed prices. The rest of the Eastlink Borderfree System depends on your market, your team and your goals, so we quote it after your free review: one fixed price, in writing, before any work starts.
Quoted after your free review
Run one part or all five. A 20-person factory and a 500-person exporter need different things, so we price the work after we've seen yours.
We beat your results by 25%, or we work for free.On the Grow plan, with the baseline agreed in writing before we start.
How the guarantee worksClient stories
Eastlink rebuilt our site and our SEO from the ground up. Traffic went from about 7,300 to over 28,000 visits a month in five months, and the leads followed. Business is up over 300%.
The multi-language SEO and GEO rebuild gave us a steady flow of qualified leads within two months. We're now seeing over $137,500 a month in new business from it.
Eastlink built our site from scratch and got it in front of Google properly: Search Console, structure, all of it. We've got 30-plus keywords on page one now, and the traffic and leads haven't slowed down since.
They rewrote our copy, sharpened the calls to action and put WhatsApp on the site. Search traffic is up 3.2× and leads are up nearly 5×.
How we start
Send us your website and tell us about your buyers. Within one working day we reply with where you're losing them and what we'd fix first.
We agree what to do first and one fixed price, in writing. You won't see an hourly rate or a surprise invoice.
Websites go live within a week of your words and photos reaching us. Outreach, trade show and training work runs to the dates in your plan.
Every month you see the numbers: enquiries, replies, meetings, and where each one came from. We keep what works and drop what doesn't.
Free growth review
Send us your website, or tell us about your business if you don't have one yet. Within one working day we'll reply with what we'd fix first and what it would cost. You're under no obligation.
Buying from China instead? Choose "Sourcing, fulfilment or shipping" and we'll put you in touch with the right company.