/* ============================================================
   EASTLINK MEDIA — HOMEPAGE (Direction B: Gold, Daylight)
   Paper ground, ink type, Ledger Gold accent.
   Fraunces headlines · Hanken Grotesk body · DM Mono labels and prices.
   ============================================================ */

:root {
  --paper:     #FAFAF7;
  --card:      #FFFFFF;
  --linen:     #F1ECE0;
  --ink:       #16140F;
  --muted:     #5E584C;
  --rule:      #E4E0D6;
  --gold:      #D2A233;
  --gold-hi:   #C2912A;
  --gold-ink:  #8A6418;
  --night:     #16140F;
  --night-2:   #221F18;
  --night-ink: #F3EFE6;
  --night-mute:#BDB4A2;

  --f-display: "Fraunces", Georgia, "Times New Roman", serif;
  --f-body:    "Hanken Grotesk", "Helvetica Neue", Arial, sans-serif;
  --f-mono:    "DM Mono", ui-monospace, Menlo, Consolas, monospace;

  --ease: cubic-bezier(.2, .7, .2, 1);
  --radius: 16px;
  --gutter: 20px;
  --nav-h: 68px;

  color-scheme: light;
}

/* ---------- Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: calc(var(--nav-h) + 12px); }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--f-body);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3, p, ul, ol, dl, dd, figure, blockquote { margin: 0; }
ul, ol { padding: 0; list-style: none; }
button, input, select, textarea { font: inherit; color: inherit; }
:focus-visible { outline: 2px solid var(--gold-ink); outline-offset: 3px; border-radius: 6px; }
.sec--night :focus-visible { outline-color: var(--gold); }
.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip {
  position: absolute; left: 12px; top: -60px; z-index: 100;
  background: var(--ink); color: var(--paper); padding: 10px 14px; border-radius: 8px; text-decoration: none;
}
.skip:focus { top: 12px; }

.wrap { width: 100%; max-width: 1200px; margin-inline: auto; padding-inline: var(--gutter); }

/* ---------- Type ---------- */
.eyebrow {
  font-family: var(--f-mono); font-size: 12px; font-weight: 500;
  letter-spacing: .12em; text-transform: uppercase; color: var(--gold-ink);
  margin-bottom: 14px;
}
.h2 {
  font-family: var(--f-display); font-weight: 560; font-optical-sizing: auto;
  font-size: clamp(32px, 5vw, 56px); line-height: 1.05; letter-spacing: -0.012em;
  text-wrap: balance; max-width: 20ch;
}
.h2 em, .hero__h1 em { font-style: normal; font-weight: inherit; color: var(--gold-ink); }
.lede { color: var(--muted); font-size: clamp(17px, 1.5vw, 19px); max-width: 58ch; margin-top: 18px; }
.more { display: inline-block; margin-top: 18px; font-weight: 600; color: var(--gold-ink); text-underline-offset: 4px; }
.more:hover { color: var(--ink); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: .5em;
  min-height: 52px; padding: 0 24px; border-radius: 999px;
  font: 600 16px/1 var(--f-body); text-decoration: none; cursor: pointer;
  border: 1.5px solid transparent;
  transition: background-color .25s var(--ease), border-color .25s var(--ease), color .25s var(--ease), transform .25s var(--ease);
}
.btn:hover { transform: translateY(-1px); }
.btn:active { transform: translateY(0); }
.btn--gold { background: var(--gold); color: var(--ink); }
.btn--gold:hover { background: var(--gold-hi); }
.btn--line { border-color: var(--ink); color: var(--ink); background: transparent; }
.btn--line:hover { background: var(--ink); color: var(--paper); }
.btn--sm { min-height: 42px; padding: 0 18px; font-size: 15px; }
.btn--full { width: 100%; }

/* ---------- Nav ---------- */
.nav {
  position: sticky; top: 0; z-index: 50;
  background: rgba(250, 250, 247, 0);
  border-bottom: 1px solid transparent;
  transition: background-color .3s, border-color .3s;
}
.nav.is-stuck, .nav.is-open {
  background: rgba(250, 250, 247, .94);
  -webkit-backdrop-filter: saturate(1.4) blur(12px);
  backdrop-filter: saturate(1.4) blur(12px);
  border-bottom-color: var(--rule);
}
.nav__bar { height: var(--nav-h); display: flex; align-items: center; justify-content: space-between; gap: 16px; }
.logo {
  font-family: var(--f-display); font-weight: 650; font-size: 21px; letter-spacing: -0.01em;
  text-decoration: none; white-space: nowrap; display: inline-flex; align-items: baseline;
}
.logo__e { color: var(--gold-ink); }
.logo__media { margin-left: .25em; font-weight: 400; font-style: italic; color: var(--muted); }
.nav__links { display: none; gap: 22px; }
.nav__links a { text-decoration: none; font-weight: 500; font-size: 15.5px; color: var(--muted); position: relative; padding-block: 6px; }
.nav__links a::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 1.5px; background: var(--gold);
  transform: scaleX(0); transform-origin: left; transition: transform .3s var(--ease);
}
.nav__links a:hover, .nav__links a[aria-current="true"] { color: var(--ink); }
.nav__links a:hover::after, .nav__links a[aria-current="true"]::after { transform: scaleX(1); }
.nav__end { display: flex; align-items: center; gap: 10px; }
.nav__lang {
  font-size: 14px; font-weight: 500; text-decoration: none; color: var(--muted);
  padding: 8px 10px; border-radius: 999px; border: 1px solid var(--rule);
}
.nav__lang:hover { color: var(--ink); border-color: var(--gold); }
.nav__cta { display: none; }
.nav__burger {
  width: 44px; height: 44px; border-radius: 999px; border: 1px solid var(--rule); background: var(--card);
  display: grid; place-content: center; gap: 6px; cursor: pointer; padding: 0;
}
.nav__burger span { display: block; width: 18px; height: 1.5px; background: var(--ink); transition: transform .3s var(--ease); }
.nav.is-open .nav__burger span:first-child { transform: translateY(3.75px) rotate(45deg); }
.nav.is-open .nav__burger span:last-child { transform: translateY(-3.75px) rotate(-45deg); }

.menu { border-top: 1px solid var(--rule); background: var(--paper); }
.menu__inner { display: grid; padding-block: 12px 28px; }
.menu__inner > a:not(.btn) {
  font-family: var(--f-display); font-size: 28px; font-weight: 500; text-decoration: none;
  padding-block: 10px; border-bottom: 1px solid var(--rule);
}
.menu__inner .btn { margin-top: 22px; }
.menu__foot { display: flex; justify-content: space-between; gap: 12px; margin-top: 20px; font-size: 15px; color: var(--muted); flex-wrap: wrap; }

@media (min-width: 560px) { .nav__cta { display: inline-flex; } }
@media (min-width: 1120px) {
  .nav__links { display: flex; }
  .nav__burger, .menu { display: none !important; }
}

/* ---------- Hero ---------- */
.hero { padding-block: clamp(28px, 6vw, 72px) clamp(40px, 6vw, 72px); }
.hero__grid { display: grid; gap: 36px; align-items: center; }
.hero__h1 {
  font-family: var(--f-display); font-weight: 580; font-optical-sizing: auto;
  font-size: clamp(44px, 6.6vw, 80px); line-height: 1; letter-spacing: -0.018em;
  text-wrap: balance;
}
.hero__sub { margin-top: 22px; font-size: clamp(17.5px, 1.7vw, 20px); max-width: 46ch; color: var(--ink); }
.hero__ctas { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 28px; }

/* gold underline that sweeps in under the italic word */
.sweep { position: relative; white-space: nowrap; }
.sweep::after {
  content: ""; position: absolute; left: 2%; right: 4%; bottom: .02em; height: .07em; min-height: 3px;
  background: var(--gold); border-radius: 2px; transform-origin: left;
}
.js .sweep::after { transform: scaleX(0); }
.js .sweep.in::after { transform: scaleX(1); transition: transform 1.1s var(--ease) .6s; }

/* The stage: one brand applied across products, the page's single motion moment */
.stage {
  background: var(--linen); border-radius: 24px; padding: 20px;
  display: grid; gap: 16px;
}
.stage__cap { font-family: var(--f-mono); font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.stage__grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 10px; }
.tile {
  position: relative; background: var(--card); border: 1.5px solid transparent; border-radius: 14px;
  aspect-ratio: 1; display: grid; place-items: center; padding-bottom: 20px;
  transition: border-color .4s var(--ease), box-shadow .4s var(--ease);
}
@media (max-width: 559px) { .tile:not(.tile--wide) { aspect-ratio: 4 / 5; } }
.tile--wide { grid-column: span 4; aspect-ratio: auto; height: 120px; }
.tile svg {
  width: 44%; max-width: 64px; height: auto; aspect-ratio: 1;
  fill: none; stroke: var(--muted); stroke-width: 1.4; stroke-linecap: round; stroke-linejoin: round;
}
.tile--wide svg { width: 64px; }
.tile small {
  position: absolute; left: 4px; right: 4px; bottom: 8px; text-align: center;
  font: 400 11px/1 var(--f-mono); letter-spacing: .04em; color: var(--muted);
}
.tile__mark {
  position: absolute; left: 50%; top: calc(50% - 9px); translate: -50% -50%;
  width: 22px; height: 22px; border-radius: 50%; display: grid; place-items: center;
  background: var(--gold); color: var(--ink); font: italic 650 13px/1 var(--f-display);
}
.tile--wide .tile__mark { width: 26px; height: 26px; font-size: 15px; }
.tile.on { border-color: var(--gold); box-shadow: 0 10px 24px -14px rgba(138, 100, 24, .55); }
.tile.on small { color: var(--ink); }
.tile.on .tile__mark { animation: gild .9s var(--ease) both; }
@keyframes gild {
  0%   { translate: -50% 10%; opacity: 0; }
  100% { translate: -50% -50%; opacity: 1; }
}
.stage__proof { font-size: 15.5px; line-height: 1.45; padding: 14px 16px; background: var(--card); border-radius: 12px; }
.stage__proof b { font-family: var(--f-mono); font-weight: 500; color: var(--gold-ink); white-space: nowrap; }

.clients {
  margin-top: clamp(40px, 6vw, 72px); padding-top: 22px; border-top: 1px solid var(--rule);
  display: flex; flex-wrap: wrap; align-items: baseline; gap: 10px 28px;
}
.clients__label { font-family: var(--f-mono); font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.clients__list { display: flex; flex-wrap: wrap; gap: 6px 26px; }
.clients__list li { font-family: var(--f-display); font-size: 19px; font-weight: 500; }

@media (min-width: 900px) {
  .hero__grid { grid-template-columns: minmax(0, 1.15fr) minmax(0, .85fr); gap: 56px; }
  .hero__h1 { max-width: 12ch; }
  .stage { padding: 24px; }
}

/* ---------- Sections ---------- */
.sec { padding-block: clamp(72px, 10vw, 128px); }
.sec--linen { background: var(--linen); }
.sec--night { background: var(--night); color: var(--night-ink); }
.sec--night .eyebrow { color: var(--gold); }
.sec--night .h2 em { color: var(--gold); }
.sec--night .lede { color: var(--night-mute); }
.head { margin-bottom: clamp(36px, 5vw, 56px); }
.head--split { display: grid; gap: 24px; align-items: end; }
@media (min-width: 900px) { .head--split { grid-template-columns: minmax(0, 1fr) auto; } }

/* ---------- Work ---------- */
.work { display: grid; gap: 20px; }
.case {
  display: grid; text-decoration: none; background: var(--card); border: 1px solid var(--rule);
  border-radius: var(--radius); overflow: hidden;
  transition: border-color .3s var(--ease), box-shadow .3s var(--ease), transform .3s var(--ease);
}
.case:hover { border-color: var(--gold); box-shadow: 0 18px 40px -24px rgba(22, 20, 15, .35); transform: translateY(-2px); }
.case__img { aspect-ratio: 16 / 10; overflow: hidden; background: var(--linen); border-bottom: 1px solid var(--rule); }
.case__img img { width: 100%; height: 100%; object-fit: cover; object-position: top center; transition: transform .8s var(--ease); }
.case:hover .case__img img { transform: scale(1.03); }
.case__body { padding: 22px 22px 24px; display: grid; gap: 6px; align-content: start; }
.case__tag { font-family: var(--f-mono); font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.case__stat {
  font-family: var(--f-display); font-weight: 560; font-size: clamp(40px, 5vw, 52px); line-height: 1.05;
  letter-spacing: -0.01em; color: var(--gold-ink); margin-top: 8px; font-variant-numeric: lining-nums;
}
.case__from { color: var(--muted); font-weight: 400; }
.case__unit { color: var(--muted); font-size: 15px; }
.case__name { font-family: var(--f-display); font-weight: 560; font-size: 24px; margin-top: 12px; }
.case__text { font-size: 16px; }
.case__go { margin-top: 10px; font-weight: 600; font-size: 15px; color: var(--gold-ink); }
.case:hover .case__go { text-decoration: underline; text-underline-offset: 3px; }

@media (min-width: 720px) {
  .work { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .case--feature { grid-column: 1 / -1; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); }
  .case--feature .case__img { aspect-ratio: auto; min-height: 100%; max-height: 520px; border-bottom: 0; border-right: 1px solid var(--rule); }
  .case--feature .case__body { padding: clamp(28px, 4vw, 48px); align-content: center; }
  .case--feature .case__stat { font-size: clamp(48px, 6vw, 76px); }
  .case--feature .case__name { font-size: 30px; }
  .case--feature .case__text { font-size: 17px; max-width: 42ch; }
}
@media (min-width: 720px) and (max-width: 1023px) {
  .work { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .work .case:last-child { grid-column: 1 / -1; }
}

/* More builds + launch videos */
.more-builds { margin-top: clamp(64px, 9vw, 112px); padding-top: clamp(40px, 6vw, 64px); border-top: 1px solid var(--rule); }
.more-builds__head { margin-bottom: 28px; }
.more-builds__head .lede { margin-top: 0; }
.builds { display: grid; gap: 16px; }
.builds__label {
  font-family: var(--f-mono); font-weight: 500; font-size: 12px; letter-spacing: .12em; text-transform: uppercase;
  color: var(--muted); margin: 0 0 14px; display: flex; align-items: center; gap: 14px;
}
.builds__label::after { content: ""; flex: 1; height: 1px; background: var(--rule); }
.builds + .builds__label { margin-top: 36px; }
.build {
  margin: 0; display: grid; text-decoration: none; background: var(--card); border: 1px solid var(--rule);
  border-radius: var(--radius); overflow: hidden; align-content: start;
  transition: border-color .3s var(--ease), box-shadow .3s var(--ease), transform .3s var(--ease);
}
a.build:hover { border-color: var(--gold); box-shadow: 0 18px 40px -24px rgba(22, 20, 15, .35); transform: translateY(-2px); }
.build__img { aspect-ratio: 16 / 10; overflow: hidden; border-bottom: 1px solid var(--rule); background: var(--linen); }
.build__img img { width: 100%; height: 100%; object-fit: cover; object-position: top left; transition: transform .8s var(--ease); }
a.build:hover .build__img img { transform: scale(1.03); }
.build figcaption, .build__cap { padding: 18px 20px 22px; display: grid; gap: 6px; align-content: start; }
.build__tag { font-family: var(--f-mono); font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.build b { font-family: var(--f-display); font-weight: 560; font-size: 22px; line-height: 1.2; }
.build b span { color: var(--gold-ink); font-size: 16px; }
.build span:not(.build__tag):not(.build__soon) { font-size: 15.5px; color: var(--muted); }
.build__soon {
  justify-self: start; margin-top: 6px; font: 500 11px/1 var(--f-mono); letter-spacing: .08em; text-transform: uppercase;
  padding: 6px 9px; border-radius: 6px; background: var(--linen); color: var(--gold-ink);
}
.vids { display: grid; gap: 16px; margin-top: 16px; }
.vid { margin: 0; background: var(--night); border-radius: var(--radius); overflow: hidden; }
.vid video { display: block; width: 100%; height: auto; aspect-ratio: 16 / 9; background: var(--night); }
.vid figcaption { padding: 14px 18px; color: var(--night-mute); font-size: 15px; }
.vid figcaption b { color: var(--night-ink); margin-right: 8px; font-weight: 600; }
@media (min-width: 720px) {
  .builds, .vids { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; }
  .vids { margin-top: 20px; }
}
@media (min-width: 1024px) {
  .builds { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .more-builds__head { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 40px; align-items: end; }
  .more-builds__head .sub { margin-bottom: 0; }
}

/* ---------- Packages ---------- */
.cur { display: inline-flex; gap: 2px; padding: 3px; border-radius: 999px; background: var(--card); border: 1px solid var(--rule); justify-self: start; }
.cur button {
  border: 0; background: transparent; cursor: pointer; border-radius: 999px;
  padding: 10px 14px; min-height: 40px; font: 500 14px/1 var(--f-mono); color: var(--muted);
}
.cur button[aria-pressed="true"] { background: var(--ink); color: var(--paper); }
.cur button:not([aria-pressed="true"]):hover { color: var(--ink); }

.pkgs { display: grid; gap: 16px; align-items: stretch; }
.pkg {
  background: var(--card); border: 1px solid var(--rule); border-radius: 20px;
  padding: 26px 22px 22px; display: flex; flex-direction: column; gap: 10px;
}
.pkg--pick { border: 2px solid var(--gold); box-shadow: 0 24px 50px -30px rgba(138, 100, 24, .5); }
.pkg__tag {
  align-self: flex-start; font: 500 11.5px/1 var(--f-mono); letter-spacing: .1em; text-transform: uppercase;
  padding: 7px 10px; border-radius: 6px; background: var(--linen); color: var(--gold-ink);
}
.pkg--pick .pkg__tag { background: var(--gold); color: var(--ink); }
.pkg__name { font-family: var(--f-display); font-weight: 580; font-size: 32px; line-height: 1.05; margin-top: 6px; }
.pkg__price { font-family: var(--f-mono); font-size: 14px; color: var(--muted); }
.pkg__price b { font-weight: 500; font-size: 30px; color: var(--ink); letter-spacing: -0.02em; font-variant-numeric: tabular-nums; }
.price { display: inline-block; transition: opacity .25s, transform .25s var(--ease); }
.price.swap { opacity: 0; transform: translateY(6px); }
.pkg__for { color: var(--muted); font-size: 16px; }
.ticks { display: grid; align-content: start; gap: 10px; padding-block: 16px 22px; margin-top: 6px; border-top: 1px solid var(--rule); flex: 1; font-size: 16px; }
.ticks li { display: grid; grid-template-columns: 20px minmax(0, 1fr); gap: 8px; line-height: 1.45; }
.ticks li::before {
  content: ""; width: 11px; height: 6px; margin-top: 7px;
  border-left: 2px solid var(--gold-ink); border-bottom: 2px solid var(--gold-ink); rotate: -45deg;
}
.pkgs__label {
  font-family: var(--f-mono); font-weight: 500; font-size: 12px; letter-spacing: .12em; text-transform: uppercase;
  color: var(--muted); margin: 0 0 14px; display: flex; align-items: center; gap: 14px;
}
.pkgs__label::after { content: ""; flex: 1; height: 1px; background: rgba(22, 20, 15, .14); }
.pkgs + .pkgs__label { margin-top: 44px; }
.pkg__price span { font-size: 14px; color: var(--muted); }
.pkgs--monthly .pkg__lead { display: grid; gap: 10px; align-content: start; justify-items: start; }
.pkgs--monthly .pkg__lead .btn { margin-top: 8px; }
.pkgs--monthly .ticks { flex: none; }
.pkg--grow { background: var(--night); color: var(--night-ink); border-color: var(--night); }
.pkg--grow .pkg__tag { background: var(--gold); color: var(--ink); }
.pkg--grow .pkg__price, .pkg--grow .pkg__for, .pkg--grow .pkg__price span { color: var(--night-mute); }
.pkg--grow .pkg__price b { color: var(--night-ink); }
.pkg--grow .ticks { border-top-color: rgba(243, 239, 230, .14); }
.pkg--grow .ticks li::before { border-color: var(--gold); }
.pkg--grow .btn--line { border-color: var(--night-ink); color: var(--night-ink); }
.pkg--grow .btn--line:hover { background: var(--night-ink); color: var(--ink); }

.extras { margin-top: 44px; }
.extras__list { display: grid; grid-template-columns: minmax(0, 1fr); gap: 0; background: var(--card); border-radius: 16px; padding: 4px 20px; }
.extras__list div { display: flex; justify-content: space-between; gap: 16px; padding: 13px 0; border-bottom: 1px solid var(--rule); }
.extras__list div:last-child { border-bottom: 0; }
.extras__list dt { font-size: 16px; min-width: 0; }
.extras__list dd { font-family: var(--f-mono); font-size: 14px; color: var(--muted); text-align: right; max-width: 55%; font-variant-numeric: tabular-nums; }
.extras__list dd .price { white-space: nowrap; }
@media (min-width: 720px) {
  .extras__list { grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: 40px; padding: 8px 28px; }
  .extras__list div:nth-last-child(2) { border-bottom: 0; }
}
@media (min-width: 900px) {
  .pkgs.pkgs--monthly { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .pkg--row { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr); gap: 28px; align-items: start; }
  .pkg--row .ticks { border-top: 0; padding-block: 4px 0; margin-top: 0; }
}
@media (min-width: 1100px) {
  .pkgs.pkgs--monthly { grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr); }
}
@media (min-width: 900px) {
  .pkgs { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .pkg { padding: 30px 28px 26px; }
}

/* ---------- Built to be found ---------- */
.feats { display: grid; gap: 0; border-top: 1px solid var(--rule); }
.feat { padding-block: 24px; border-bottom: 1px solid var(--rule); display: grid; gap: 6px; align-content: start; }
.feat h3 { font-family: var(--f-display); font-weight: 560; font-size: 23px; line-height: 1.2; }
.feat h3::before {
  content: ""; display: inline-block; width: 9px; height: 9px; border-radius: 50%;
  background: var(--gold); margin-right: 12px; vertical-align: .18em;
}
.feat p { color: var(--muted); max-width: 52ch; }
@media (min-width: 720px) {
  .feats { grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: 48px; border-top: 0; }
  .feat { border-top: 1px solid var(--rule); border-bottom: 0; padding-block: 28px; }
}
@media (min-width: 1024px) { .feats { grid-template-columns: repeat(3, minmax(0, 1fr)); } }

/* ---------- Merch ---------- */
.merch { display: grid; gap: 8px; }
.merch .head { margin-bottom: 28px; }
.merch .head .btn { margin-top: 26px; }
.merch__facts { display: grid; gap: 8px; margin-top: 22px; }
.merch__facts li { display: flex; gap: 10px; align-items: baseline; font-size: 16px; }
.merch__facts li::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--gold); flex: none; translate: 0 -1px; }
.merch__facts b { font-family: var(--f-mono); font-weight: 500; color: var(--gold-ink); white-space: nowrap; }
.goods { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; }
.good {
  background: var(--card); border-radius: 16px; padding: 18px 16px; display: grid; gap: 12px; align-content: start;
  border: 1px solid transparent; transition: border-color .3s var(--ease), transform .3s var(--ease);
}
.good:hover { border-color: var(--gold); transform: translateY(-2px); }
.good svg { width: 34px; height: 34px; fill: none; stroke: var(--gold-ink); stroke-width: 1.4; stroke-linecap: round; stroke-linejoin: round; }
.good span { font-weight: 600; font-size: 16px; line-height: 1.3; }
@media (min-width: 720px) { .goods { grid-template-columns: repeat(4, minmax(0, 1fr)); } }
@media (min-width: 1024px) {
  .merch { grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: 56px; align-items: center; }
  .merch .head { margin-bottom: 0; }
  .goods { grid-template-columns: repeat(4, minmax(0, 1fr)); }
  .good { aspect-ratio: 1; align-content: space-between; padding: 20px; }
}

/* ---------- Process ---------- */
.steps { display: grid; gap: 14px; counter-reset: none; }
.step { position: relative; padding: 24px 22px; border-radius: var(--radius); border: 1px solid var(--rule); background: var(--card); display: grid; gap: 8px; align-content: start; }
.step__n {
  font-family: var(--f-display); font-style: italic; font-weight: 500; font-size: 40px; line-height: 1;
  color: var(--gold-ink);
}
.step h3 { font-family: var(--f-display); font-weight: 560; font-size: 23px; line-height: 1.2; margin-top: 6px; }
.step p { color: var(--muted); font-size: 16px; }
@media (min-width: 720px) { .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1024px) { .steps { grid-template-columns: repeat(4, minmax(0, 1fr)); } }

/* ---------- Guarantee ---------- */
.guarantee .h2 { max-width: 18ch; }
.terms { display: grid; gap: 1px; background: rgba(243, 239, 230, .14); border-radius: var(--radius); overflow: hidden; }
.term { background: var(--night-2); padding: 24px 22px; display: grid; gap: 8px; align-content: start; }
.term dt { font-family: var(--f-mono); font-size: 12px; letter-spacing: .12em; text-transform: uppercase; color: var(--gold); }
.term dd { font-size: 17px; }
.term strong { color: var(--gold); font-weight: 600; }
.guarantee__small { color: var(--night-mute); font-size: 15px; margin-block: 24px 28px; max-width: 70ch; }
@media (min-width: 900px) { .terms { grid-template-columns: repeat(3, minmax(0, 1fr)); } .term { padding: 30px 28px; } }

/* ---------- About ---------- */
.about { display: grid; gap: 36px; align-items: center; }
.about__photo { border-radius: 24px; overflow: hidden; background: var(--linen); max-width: 520px; }
.about__photo img { width: 100%; height: auto; aspect-ratio: 4 / 5; object-fit: cover; object-position: top center; }
.prose { display: grid; gap: 16px; margin-top: 22px; max-width: 60ch; }
.about__sign { margin-top: 24px; font-family: var(--f-display); font-style: italic; font-size: 22px; }
.about__sign span { display: block; font-family: var(--f-body); font-style: normal; font-size: 15px; color: var(--muted); }
.about__facts { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 22px; }
.about__facts span { padding: 10px 14px; border-radius: 999px; background: var(--linen); font-size: 15px; }
.about__facts b { font-family: var(--f-mono); font-weight: 500; color: var(--gold-ink); margin-right: 4px; }
@media (min-width: 900px) { .about { grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: 64px; } }

/* ---------- Quotes ---------- */
.quotes { display: grid; gap: 16px; }
.quote { background: var(--card); border-radius: var(--radius); padding: 26px 24px; display: grid; gap: 18px; align-content: space-between; }
.quote blockquote { font-family: var(--f-display); font-size: 20px; line-height: 1.45; font-weight: 400; }
.quote blockquote::before { content: "“"; display: block; font-size: 52px; line-height: .6; color: var(--gold); margin-bottom: 10px; }
.quote figcaption { font-size: 15px; color: var(--muted); display: grid; }
.quote figcaption b { color: var(--ink); font-weight: 600; font-size: 16px; }
@media (min-width: 800px) { .quotes { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; } .quote { padding: 32px; } }

/* ---------- Contact ---------- */
.contact { display: grid; gap: 36px; }
.contact__list { display: grid; gap: 12px; margin-top: 28px; }
.contact__list li { display: grid; gap: 2px; }
.contact__list span { font-family: var(--f-mono); font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.contact__list a { font-size: 18px; font-weight: 500; text-decoration-color: var(--gold); text-underline-offset: 4px; }
.form { background: var(--card); border: 1px solid var(--rule); border-radius: 20px; padding: 24px 20px; display: grid; gap: 18px; }
.field { display: grid; gap: 7px; }
.field label { font-weight: 600; font-size: 15px; }
.opt { font-weight: 400; color: var(--muted); }
.field input, .field select, .field textarea {
  width: 100%; min-height: 50px; padding: 12px 14px; border-radius: 12px;
  background: var(--paper); border: 1.5px solid var(--rule); font-size: 17px;
  transition: border-color .2s, background-color .2s;
}
.field textarea { resize: vertical; min-height: 130px; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--gold-ink); background: var(--card); }
.field input::placeholder { color: #9A927F; }
.form__status { font-size: 15px; min-height: 1.4em; }
.form__status.is-error { color: #A3301A; }
.form__status.is-success { color: #2E6B34; }
@media (min-width: 900px) {
  .contact { grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: 64px; align-items: start; }
  .form { padding: 32px; }
}

/* ---------- Footer ---------- */
.foot { background: var(--night); color: var(--night-ink); padding-block: 56px 28px; }
.foot .logo__e { color: var(--gold); }
.foot .logo__media { color: var(--night-mute); }
.foot__grid { display: grid; gap: 32px; }
.foot__brand p { color: var(--night-mute); margin-top: 12px; max-width: 36ch; }
.foot__col { display: grid; gap: 10px; align-content: start; }
.foot__col h3 { font-family: var(--f-mono); font-weight: 500; font-size: 12px; letter-spacing: .12em; text-transform: uppercase; color: var(--night-mute); margin-bottom: 4px; }
.foot__col a { text-decoration: none; }
.foot__col a:hover { color: var(--gold); }
.foot__base {
  margin-top: 44px; padding-top: 22px; border-top: 1px solid rgba(243, 239, 230, .14);
  display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px; font-size: 14px; color: var(--night-mute);
}
.foot__legal { display: flex; gap: 18px; }
.foot__legal a { text-decoration: none; }
.foot__legal a:hover { color: var(--night-ink); }
@media (min-width: 720px) { .foot__grid { grid-template-columns: minmax(0, 2fr) minmax(0, 1fr) minmax(0, 1fr); } }

/* ============================================================
   SEO & GEO PAGE
   ============================================================ */
.hero__h1--page { font-size: clamp(38px, 6.2vw, 72px); }
@media (max-width: 559px) { .hero__h1--page { font-size: min(38px, 9vw); } }
@media (min-width: 900px) { .hero__h1--page { max-width: 11ch; } }

/* Diagram: your site climbing the results, and cited in an AI answer */
.looks { background: var(--linen); border-radius: 24px; padding: 20px; display: grid; gap: 12px; }
.look { background: var(--card); border-radius: 14px; padding: 16px; display: grid; gap: 10px; }
.look__label { font: 500 11.5px/1 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.look__query {
  font-size: 14.5px; padding: 9px 14px; border-radius: 999px; border: 1px solid var(--rule); color: var(--muted);
}
.look__query::before { content: "⌕"; margin-right: 8px; color: var(--gold-ink); }
.serp { display: grid; gap: 8px; }
.serp__row {
  height: 52px; padding: 8px 12px; border-radius: 10px; border: 1px solid var(--rule);
  display: grid; align-content: center; gap: 5px;
}
.serp__url { font: 400 12px/1 var(--f-mono); color: var(--muted); }
.serp__row i { display: block; height: 6px; border-radius: 3px; background: var(--rule); width: 92%; }
.serp__row i.s { width: 60%; display: none; }
.serp__row--you { border: 1.5px solid var(--gold); background: #FFFCF3; }
.serp__row--you .serp__url { color: var(--gold-ink); font-weight: 500; }
.serp__row--you i { background: rgba(210, 162, 51, .45); }
.ai__lines { display: grid; gap: 7px; }
.ai__lines i { display: block; height: 7px; border-radius: 4px; background: var(--rule); }
.ai__lines i.s { width: 70%; }
.ai__cite {
  justify-self: start; display: inline-flex; gap: 8px; align-items: center;
  padding: 7px 12px 7px 8px; border-radius: 999px; background: var(--gold); color: var(--ink);
  font: 500 13px/1 var(--f-mono);
}
.ai__cite span { background: var(--ink); color: var(--paper); border-radius: 999px; padding: 4px 7px; font-size: 10.5px; letter-spacing: .06em; text-transform: uppercase; }
/* the climb: your row starts third and swaps to first; the citation lands after */
.looks.in .serp__row--you { animation: climb 1.3s var(--ease) .5s both; }
.looks.in .serp__row--a, .looks.in .serp__row--b { animation: drop 1.3s var(--ease) .5s both; }
.looks.in .ai__cite { animation: land .8s var(--ease) 1.7s both; }
@keyframes climb { from { transform: translateY(120px); } to { transform: none; } }
@keyframes drop  { from { transform: translateY(-60px); } to { transform: none; } }
@keyframes land  { from { opacity: 0; transform: translateY(10px) scale(.96); } to { opacity: 1; transform: none; } }
@media (min-width: 900px) { .looks { padding: 24px; } .serp__row i.s { display: block; } .serp__row { height: 64px; } @keyframes climb { from { transform: translateY(144px); } to { transform: none; } } @keyframes drop { from { transform: translateY(-72px); } to { transform: none; } } }

/* Results */
.proofs { display: grid; gap: 14px; }
.proof {
  background: var(--card); border: 1px solid transparent; border-radius: var(--radius); padding: 24px 22px;
  text-decoration: none; display: grid; gap: 6px; align-content: start;
  transition: border-color .3s var(--ease), transform .3s var(--ease), box-shadow .3s var(--ease);
}
.proof:hover { border-color: var(--gold); transform: translateY(-2px); box-shadow: 0 18px 40px -26px rgba(22, 20, 15, .35); }
.proof__stat {
  font-family: var(--f-display); font-weight: 560; font-size: clamp(38px, 4.4vw, 50px); line-height: 1.05;
  color: var(--gold-ink); margin-top: 8px;
}
.proof__name { font-family: var(--f-display); font-weight: 560; font-size: 21px; margin-top: 10px; }
.proof__name span { color: var(--gold-ink); font-size: 16px; }
@media (min-width: 720px) { .proofs { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px; } .proof { padding: 30px; } }

/* SEO vs GEO */
.duo { display: grid; gap: 14px; margin-bottom: clamp(48px, 7vw, 80px); }
.duo__card { border: 1px solid var(--rule); border-radius: 20px; padding: 26px 22px; display: grid; gap: 10px; align-content: start; background: var(--card); }
.duo__tag {
  justify-self: start; font: 500 13px/1 var(--f-mono); letter-spacing: .1em;
  padding: 8px 11px; border-radius: 6px; background: var(--linen); color: var(--gold-ink);
}
.duo__card:last-child .duo__tag { background: var(--gold); color: var(--ink); }
.duo__card h3 { font-family: var(--f-display); font-weight: 560; font-size: 28px; line-height: 1.1; }
.duo__where { font-size: 14.5px; color: var(--muted); padding-top: 12px; border-top: 1px solid var(--rule); margin-top: 6px; }
.sub { font-family: var(--f-display); font-weight: 560; font-size: clamp(24px, 3vw, 30px); line-height: 1.15; margin-bottom: 18px; }
@media (min-width: 720px) {
  .duo { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; }
  .duo__card { padding: 32px; }
  #what .feats { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (min-width: 1024px) { #what .feats { grid-template-columns: repeat(4, minmax(0, 1fr)); column-gap: 36px; } }

/* Package comparison table */
.cmp-wrap { background: var(--card); border-radius: 20px; overflow-x: auto; }
.cmp { width: 100%; border-collapse: collapse; font-size: 15.5px; }
.cmp th, .cmp td { padding: 14px 10px; border-bottom: 1px solid var(--rule); vertical-align: middle; }
.cmp tbody th { text-align: left; font-weight: 500; line-height: 1.4; padding-left: 18px; }
.cmp td { text-align: center; width: 64px; }
.cmp thead th { font: 500 12px/1.2 var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--muted); padding-block: 18px 14px; }
.cmp thead th.cmp__hi { color: var(--gold-ink); }
.cmp .cmp__hi { background: #FFFCF3; }
.cmp__long { display: none; }
.yes {
  display: inline-block; width: 13px; height: 7px; margin-bottom: 3px;
  border-left: 2px solid var(--gold-ink); border-bottom: 2px solid var(--gold-ink); rotate: -45deg;
}
.no { color: var(--rule); font-weight: 600; font-size: 18px; }
.addon { font: 500 10.5px/1.2 var(--f-mono); letter-spacing: .04em; text-transform: uppercase; color: var(--muted); }
.cmp tfoot th, .cmp tfoot td { border-bottom: 0; padding-block: 18px; }
.cmp tfoot th { text-align: left; padding-left: 18px; font-family: var(--f-mono); font-weight: 500; font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.cmp tfoot td { font-family: var(--f-mono); font-size: 13px; }
.cmp tfoot b { font-weight: 500; font-variant-numeric: tabular-nums; }
.cmp__from { display: none; color: var(--muted); }
.cmp__ctas { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 24px; }
.cmp__note { margin-top: 18px; font-size: 15px; color: var(--muted); max-width: 70ch; }
.cmp__per { font-size: 11px; color: var(--muted); margin-left: 1px; }
@media (min-width: 720px) {
  .cmp { font-size: 16.5px; }
  .cmp th, .cmp td { padding: 16px 18px; }
  .cmp tbody th, .cmp tfoot th { padding-left: 28px; }
  .cmp td { width: 170px; }
  .cmp__long { display: inline; }
  .cmp__short { display: none; }
  .cmp__from { display: inline; }
  .cmp tfoot td { font-size: 15px; }
  .cmp tfoot b { font-size: 20px; color: var(--ink); }
  .addon { font-size: 12px; }
}

/* Timeline */
.tl { display: grid; gap: 0; position: relative; }
.tl__step { position: relative; padding: 0 0 30px 30px; display: grid; gap: 6px; align-content: start; }
.tl__step::before {
  content: ""; position: absolute; left: 0; top: 6px; width: 12px; height: 12px; border-radius: 50%;
  background: var(--paper); border: 2px solid var(--gold);
}
.tl__step::after { content: ""; position: absolute; left: 6px; top: 22px; bottom: 0; width: 1.5px; background: var(--rule); translate: -50% 0; }
.tl__step:last-child::after { display: none; }
.tl__step:last-child::before { background: var(--gold); }
.tl__when { font: 500 12px/1.3 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--gold-ink); }
.tl__step h3 { font-family: var(--f-display); font-weight: 560; font-size: 23px; line-height: 1.2; }
.tl__step p:last-child { color: var(--muted); max-width: 54ch; }
@media (min-width: 1024px) {
  .tl { grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 24px; }
  .tl__step { padding: 32px 0 0; }
  .tl__step::before { top: 0; }
  .tl__step::after { left: 18px; right: -24px; top: 6px; bottom: auto; width: auto; height: 1.5px; translate: 0 -50%; }
}

/* Timeline variants: always vertical (inside a column), or four steps across */
@media (min-width: 1024px) {
  .tl--v { grid-template-columns: none; gap: 0; }
  .tl--v .tl__step { padding: 0 0 26px 30px; }
  .tl--v .tl__step::before { top: 6px; }
  .tl--v .tl__step::after { left: 6px; right: auto; top: 22px; bottom: 0; width: 1.5px; height: auto; translate: -50% 0; }
  .tl--4 { grid-template-columns: repeat(4, minmax(0, 1fr)); }
}

/* Night band */
.sec--tight { padding-block: clamp(56px, 8vw, 96px); }
.band { display: grid; gap: 24px; align-items: end; }
.band__side { display: grid; gap: 22px; justify-items: start; color: var(--night-mute); max-width: 52ch; }
@media (min-width: 900px) { .band { grid-template-columns: minmax(0, 1.2fr) minmax(0, .8fr); gap: 56px; } }

/* FAQ */
.faq { border-top: 1px solid var(--rule); }
.faq details { border-bottom: 1px solid var(--rule); }
.faq summary {
  list-style: none; cursor: pointer; padding: 20px 44px 20px 0; position: relative;
  font-family: var(--f-display); font-weight: 560; font-size: 21px; line-height: 1.3;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: ""; position: absolute; right: 6px; top: 50%; width: 10px; height: 10px; margin-top: -8px;
  border-right: 2px solid var(--gold-ink); border-bottom: 2px solid var(--gold-ink); rotate: 45deg;
  transition: rotate .3s var(--ease), margin .3s var(--ease);
}
.faq details[open] summary::after { rotate: 225deg; margin-top: -2px; }
.faq summary:hover { color: var(--gold-ink); }
.faq details p { padding-bottom: 22px; color: var(--muted); max-width: 68ch; }
@media (min-width: 900px) {
  .faq-wrap { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: 64px; align-items: start; }
  .faq summary { font-size: 22px; }
}

/* ============================================================
   GROWTH SYSTEM PAGES (home, Global Growth System, Buy from China)
   ============================================================ */

/* Hero: the bridge, and the two doors that hang off it */
.head__btn { margin-top: 26px; }
.doors { background: var(--linen); border-radius: 24px; padding: 18px; display: grid; gap: 12px; }
.bridge { display: grid; gap: 2px; padding: 6px 4px 10px; justify-items: center; }
.bridge__lab { font: 500 11.5px/1.3 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; display: flex; align-items: center; gap: 8px; }
.bridge__lab::before { content: ""; width: 18px; height: 2px; border-radius: 2px; background: currentColor; }
.bridge__lab--out { color: var(--gold-ink); }
.bridge__lab--in { color: var(--muted); }
.bridge__row { display: grid; grid-template-columns: auto minmax(0, 1fr) auto; align-items: center; gap: 8px; width: 100%; }
.bridge__place { font-family: var(--f-display); font-weight: 580; font-size: 17px; line-height: 1.15; }
.bridge__place:last-child { text-align: right; }
.bridge__svg { display: block; width: 100%; height: auto; overflow: visible; }
.bridge__svg circle { fill: var(--card); stroke: var(--ink); stroke-width: 1.5; }
.bridge__svg path { fill: none; stroke-width: 2; stroke-linecap: round; }
.bridge__svg .out { stroke: var(--gold-ink); stroke-dasharray: 2 7; animation: flow 1.6s linear infinite; }
.bridge__svg .in { stroke: var(--muted); stroke-dasharray: 2 7; animation: flow 1.6s linear infinite; }
.bridge__svg .tip-out { fill: var(--gold-ink); stroke: none; }
.bridge__svg .tip-in { fill: var(--muted); stroke: none; }
@keyframes flow { to { stroke-dashoffset: -18; } }
.door {
  display: grid; gap: 4px; padding: 18px 18px 16px; border-radius: 16px; background: var(--card);
  text-decoration: none; border: 1.5px solid var(--rule); position: relative;
  transition: border-color .3s var(--ease), transform .3s var(--ease), box-shadow .3s var(--ease);
}
.door:hover { transform: translateY(-2px); box-shadow: 0 16px 34px -22px rgba(22, 20, 15, .4); border-color: var(--ink); }
.door--main { border-color: var(--gold); }
.door--main:hover { border-color: var(--gold-ink); }
.door__q { font: 500 12px/1.3 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); display: flex; align-items: center; gap: 8px; }
.door__q::before { content: ""; width: 18px; height: 2px; border-radius: 2px; background: var(--muted); }
.door--main .door__q { color: var(--gold-ink); }
.door--main .door__q::before { background: var(--gold-ink); }
.door__t { font-family: var(--f-display); font-weight: 580; font-size: 24px; line-height: 1.15; }
.door__d { color: var(--muted); font-size: 15.5px; line-height: 1.45; }
.door__go { margin-top: 6px; font-weight: 600; font-size: 15px; color: var(--gold-ink); }
.door:hover .door__go { text-decoration: underline; text-underline-offset: 3px; }

/* Proof under the hero: numbers, then the brands */
.proofbar { margin-top: clamp(40px, 6vw, 72px); padding-top: 24px; display: grid; gap: 28px; position: relative; }
.proofbar::before { content: ""; position: absolute; top: 0; left: var(--gutter); right: var(--gutter); height: 1px; background: var(--rule); }
.stats { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.stats div { display: flex; flex-direction: column-reverse; justify-content: flex-end; gap: 4px; }
.stats dd { font-family: var(--f-display); font-weight: 560; font-size: clamp(30px, 4vw, 44px); line-height: 1; color: var(--gold-ink); font-variant-numeric: lining-nums; }
.stats dt { font-size: 14.5px; line-height: 1.35; color: var(--muted); max-width: 22ch; }
.logos { display: grid; gap: 14px; }
.logos__label { font-family: var(--f-mono); font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.logos ul { display: flex; flex-wrap: wrap; align-items: center; gap: 16px 26px; }
.logos img { height: 24px; width: auto; opacity: .82; }
.logos .logo--tall { height: 36px; }
@media (min-width: 560px) {
  .logos ul { gap: 18px 36px; }
  .logos img { height: 30px; }
  .logos .logo--tall { height: 44px; }
}
.logos__note { font-size: 14px; color: var(--muted); max-width: 60ch; }
@media (min-width: 900px) {
  .proofbar { grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); gap: 56px; align-items: end; }
}

/* The export trap: problems in the owner's own words */
.pains { display: grid; gap: 12px; }
.pain {
  background: var(--card); border-radius: 14px; padding: 18px 20px 18px 18px;
  font-family: var(--f-display); font-size: 19px; line-height: 1.4; display: grid; grid-template-columns: 22px minmax(0, 1fr); gap: 6px;
}
.pain::before { content: "“"; color: var(--gold-ink); font-size: 34px; line-height: .9; }
@media (min-width: 720px) { .pains { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; } }
@media (min-width: 1024px) { .pains { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.reframe {
  margin-top: clamp(28px, 4vw, 40px); background: var(--night); color: var(--night-ink); border-radius: 20px;
  padding: clamp(26px, 4vw, 44px); display: grid; gap: 16px;
}
.reframe__big { font-family: var(--f-display); font-weight: 560; font-size: clamp(26px, 3.4vw, 38px); line-height: 1.15; text-wrap: balance; max-width: 26ch; }
.reframe__big em { font-style: normal; color: var(--gold); }
.reframe p:not(.reframe__big) { color: var(--night-mute); max-width: 62ch; }
.reframe .more { color: var(--gold); margin-top: 4px; }
.reframe .more:hover { color: var(--night-ink); }
@media (min-width: 900px) { .reframe { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 48px; align-items: center; } }

/* The five parts, laid along the buyer's path */
.path { display: grid; gap: 0; counter-reset: none; }
.leg { position: relative; display: grid; gap: 6px; padding: 0 0 34px 58px; }
.leg::before {
  content: attr(data-n); position: absolute; left: 0; top: 0; width: 40px; height: 40px; border-radius: 50%;
  display: grid; place-items: center; background: var(--card); border: 1.5px solid var(--gold);
  font: 500 14px/1 var(--f-mono); color: var(--gold-ink);
}
.leg::after { content: ""; position: absolute; left: 20px; top: 46px; bottom: 6px; width: 1.5px; background: var(--rule); translate: -50% 0; }
.leg:last-child { padding-bottom: 0; }
.leg:last-child::after { display: none; }
.leg__when { font: 500 12px/1.3 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); padding-top: 2px; }
.leg h3 { font-family: var(--f-display); font-weight: 580; font-size: clamp(24px, 2.6vw, 30px); line-height: 1.15; }
.leg__fix { font-weight: 600; color: var(--gold-ink); }
.leg p:not(.leg__when):not(.leg__fix) { color: var(--muted); max-width: 60ch; }
.leg .more { margin-top: 6px; }
@media (min-width: 900px) {
  .path-wrap { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: 64px; align-items: start; }
  .path-wrap .head { position: sticky; top: calc(var(--nav-h) + 32px); margin-bottom: 0; }
}

/* Leaks: where buyers drop away, and what plugs each gap */
.leaks { background: var(--linen); border-radius: 24px; padding: 18px; display: grid; gap: 10px; }
.leaks__cap { font: 500 12px/1.3 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); padding: 2px 4px 4px; }
.leak { background: var(--card); border-radius: 14px; padding: 14px 16px; display: grid; gap: 4px; }
.leak__stage { font: 500 11.5px/1.3 var(--f-mono); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.leak__lost {
  color: var(--muted); font-size: 15px; line-height: 1.4;
  text-decoration: line-through; text-decoration-thickness: 1.5px; text-decoration-color: #A3301A;
}
.leak__fix { font-weight: 600; font-size: 15.5px; line-height: 1.35; display: flex; gap: 8px; align-items: baseline; }
.leak__fix b { font: 500 12px/1 var(--f-mono); color: var(--ink); background: var(--gold); border-radius: 5px; padding: 4px 6px; flex: none; }
.js .leaks .leak__lost { text-decoration-color: transparent; }
.js .leaks .leak__fix { opacity: 0; transform: translateY(4px); }
.leak:nth-of-type(2) { --i: 1; } .leak:nth-of-type(3) { --i: 2; } .leak:nth-of-type(4) { --i: 3; } .leak:nth-of-type(5) { --i: 4; } .leak:nth-of-type(6) { --i: 5; }
.js .leaks.in .leak__lost { text-decoration-color: #A3301A; transition: text-decoration-color .5s var(--ease); transition-delay: calc(var(--i, 0) * .35s + .5s); }
.js .leaks.in .leak__fix { opacity: 1; transform: none; transition: opacity .5s var(--ease), transform .5s var(--ease); transition-delay: calc(var(--i, 0) * .35s + .8s); }

/* One service, in full */
.svc { display: grid; gap: 28px; padding-block: clamp(48px, 7vw, 88px); border-top: 1px solid var(--rule); }
.svc:first-of-type { border-top: 0; padding-top: 0; }
.svc__n { font: 500 12px/1.4 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--gold-ink); }
.svc__h { font-family: var(--f-display); font-weight: 580; font-size: clamp(30px, 4vw, 44px); line-height: 1.08; letter-spacing: -0.01em; margin-top: 12px; text-wrap: balance; }
.svc__kick { font-family: var(--f-display); font-style: italic; font-size: clamp(19px, 2vw, 22px); color: var(--gold-ink); margin-top: 8px; }
.svc__prob { margin-top: 16px; font-size: 17.5px; max-width: 54ch; }
.svc__side { display: grid; gap: 18px; align-content: start; }
.svc__box { background: var(--card); border: 1px solid var(--rule); border-radius: 18px; padding: 22px 20px; }
.svc__box h4 { font: 500 12px/1.3 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.svc__box .ticks { border-top: 0; padding-block: 14px 0; margin-top: 0; }
.svc__get { background: var(--night); color: var(--night-ink); border-radius: 18px; padding: 22px 20px; display: grid; gap: 8px; }
.svc__get h4 { font: 500 12px/1.3 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--gold); }
.svc__get p { font-family: var(--f-display); font-size: 20px; line-height: 1.4; }
.svc__note { font-size: 15.5px; color: var(--muted); }
.svc__note a { color: var(--gold-ink); font-weight: 600; text-underline-offset: 3px; }
.svc .tl { margin-top: 28px; }
.svc__proof { display: grid; gap: 10px; margin-top: 18px; }
.svc__proof li { padding: 14px 16px; border-radius: 12px; background: var(--linen); font-size: 15.5px; line-height: 1.45; }
.svc__proof b { font-family: var(--f-mono); font-weight: 500; color: var(--gold-ink); }
@media (min-width: 900px) {
  .svc { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 56px; }
  .svc__box, .svc__get { padding: 28px; }
}

/* Before / after: a positioning line rewritten */
.swap-eg { margin-top: 20px; display: grid; gap: 8px; }
.swap-eg div { border-radius: 12px; padding: 14px 16px; display: grid; gap: 4px; }
.swap-eg span { font: 500 11.5px/1.3 var(--f-mono); letter-spacing: .08em; text-transform: uppercase; }
.swap-eg q { quotes: "“" "”"; font-family: var(--f-display); font-size: 18px; line-height: 1.4; }
.swap-eg__before { background: var(--card); border: 1px dashed var(--rule); color: var(--muted); }
.swap-eg__before span { color: var(--muted); }
.swap-eg__after { background: #FFFCF3; border: 1.5px solid var(--gold); }
.swap-eg__after span { color: var(--gold-ink); }
.swap-eg small { font-size: 13.5px; color: var(--muted); }

/* What your team writes, and what the buyer hears */
.heard { margin-top: 20px; border-radius: 16px; overflow: hidden; border: 1px solid var(--rule); background: var(--card); }
.heard__row { display: grid; gap: 4px; padding: 14px 16px; border-top: 1px solid var(--rule); }
.heard__row:first-child { border-top: 0; }
.heard__head { background: var(--linen); font: 500 11.5px/1.3 var(--f-mono); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); display: none; }
.heard__said { font-family: var(--f-mono); font-size: 14.5px; }
.heard__said::before { content: "Writes: "; color: var(--muted); }
.heard__heard { font-family: var(--f-display); font-style: italic; font-size: 18px; line-height: 1.35; color: var(--gold-ink); }
.heard__heard::before { content: "Hears: "; font-family: var(--f-mono); font-style: normal; font-size: 14.5px; color: var(--muted); }
@media (min-width: 600px) {
  .heard__row { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 20px; align-items: center; padding: 14px 20px; }
  .heard__head { display: grid; }
  .heard__said::before, .heard__heard::before { content: none; }
}

/* Where to start */
.starts { display: grid; gap: 14px; }
.start { background: var(--card); border: 1px solid var(--rule); border-radius: 18px; padding: 22px 20px; display: grid; gap: 10px; align-content: start; }
.start h3 { font-family: var(--f-display); font-weight: 560; font-size: 23px; line-height: 1.2; }
.start p { color: var(--muted); font-size: 16px; }
.start__parts { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 4px; }
.start__parts a {
  font: 500 13px/1 var(--f-mono); text-decoration: none; padding: 9px 11px; border-radius: 8px;
  background: var(--linen); color: var(--ink);
}
.start__parts a:hover { background: var(--gold); }
@media (min-width: 900px) { .starts { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; } .start { padding: 28px; } }

/* Compact price list, with the quoted system beside it */
.plist-wrap { display: grid; gap: 18px; }
.plist { background: var(--card); border-radius: 20px; padding: 6px 20px; }
.plist div { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 4px 16px; padding: 16px 0; border-bottom: 1px solid var(--rule); align-items: baseline; }
.plist div:last-child { border-bottom: 0; }
.plist dt { font-weight: 600; font-size: 17px; }
.plist dt span { display: block; font-weight: 400; font-size: 15px; color: var(--muted); margin-top: 2px; }
.plist dd { font-family: var(--f-mono); font-size: 14px; color: var(--muted); text-align: right; white-space: nowrap; }
.plist dd b { font-weight: 500; font-size: 20px; color: var(--ink); font-variant-numeric: tabular-nums; }
.plist__more { padding: 16px 4px 0; }
.plist__more .more { margin-top: 0; }
.syscard { background: var(--night); color: var(--night-ink); border-radius: 20px; padding: 26px 22px; display: grid; gap: 12px; align-content: start; }
.syscard .pkg__tag { background: var(--gold); color: var(--ink); justify-self: start; }
.syscard h3 { font-family: var(--f-display); font-weight: 580; font-size: 30px; line-height: 1.1; }
.syscard p { color: var(--night-mute); }
.syscard .ticks { border-top-color: rgba(243, 239, 230, .14); flex: none; }
.syscard .ticks li::before { border-color: var(--gold); }
@media (min-width: 900px) {
  .plist-wrap { grid-template-columns: minmax(0, 1.15fr) minmax(0, .85fr); gap: 24px; align-items: start; }
  .plist { padding: 8px 28px; }
  .syscard { padding: 32px 30px; }
}
.gband { margin-top: 24px; border-radius: 20px; background: var(--night-2); color: var(--night-ink); padding: 22px; display: grid; gap: 14px; align-items: center; }
.gband p { color: var(--night-mute); font-size: 16px; }
.gband b { font-family: var(--f-display); font-weight: 560; font-size: 22px; line-height: 1.2; color: var(--night-ink); display: block; margin-bottom: 4px; }
.gband b em { font-style: normal; color: var(--gold); }
.gband .btn--line { border-color: var(--night-ink); color: var(--night-ink); justify-self: start; }
.gband .btn--line:hover { background: var(--night-ink); color: var(--ink); }
@media (min-width: 900px) { .gband { grid-template-columns: minmax(0, 1fr) auto; gap: 32px; padding: 26px 32px; } }

/* Buy from China: the chain from factory to customer */
.chain { background: var(--linen); border-radius: 24px; padding: 18px; display: grid; gap: 0; position: relative; }
.chain__cap { font: 500 12px/1.3 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); padding: 2px 4px 14px; }
.link { position: relative; display: grid; grid-template-columns: 34px minmax(0, 1fr); gap: 12px; padding-bottom: 14px; align-items: start; }
.link:last-of-type { padding-bottom: 0; }
.link__dot { width: 34px; height: 34px; border-radius: 50%; background: var(--card); border: 1.5px solid var(--ink); display: grid; place-items: center; position: relative; z-index: 1; }
.link__dot svg { width: 18px; height: 18px; fill: none; stroke: var(--ink); stroke-width: 1.5; stroke-linecap: round; stroke-linejoin: round; }
.link--co .link__dot { border-color: var(--gold-ink); background: var(--gold); }
.link::after { content: ""; position: absolute; left: 17px; top: 34px; bottom: 0; width: 1.5px; background: var(--ink); opacity: .25; translate: -50% 0; }
.link:last-of-type::after { display: none; }
.link__body { background: var(--card); border-radius: 12px; padding: 10px 14px; display: grid; gap: 2px; }
.link__step { font-weight: 600; font-size: 15.5px; line-height: 1.3; }
.link__who { font: 400 12.5px/1.3 var(--f-mono); color: var(--muted); }
.link--co .link__who { color: var(--gold-ink); }
.chain__parcel {
  position: absolute; left: 30px; top: 58px; width: 12px; height: 12px; border-radius: 3px; background: var(--gold-ink);
  translate: -50% 0; z-index: 2; opacity: 0;
}
.chain.in .chain__parcel { animation: ride 6s var(--ease) .8s infinite; }
@keyframes ride {
  0% { transform: translateY(0); opacity: 0; }
  6% { opacity: 1; }
  88% { transform: translateY(var(--ride, 300px)); opacity: 1; }
  100% { transform: translateY(var(--ride, 300px)); opacity: 0; }
}

/* Sister companies */
.cos { display: grid; gap: 16px; }
.co { background: var(--card); border: 1px solid var(--rule); border-radius: 20px; padding: 24px 22px; display: flex; flex-direction: column; gap: 8px; }
.co__role { align-self: flex-start; font: 500 11.5px/1 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; padding: 7px 10px; border-radius: 6px; background: var(--linen); color: var(--gold-ink); }
.co h3 { font-family: var(--f-display); font-weight: 580; font-size: 28px; line-height: 1.1; margin-top: 6px; }
.co__url { font: 400 13.5px/1.3 var(--f-mono); color: var(--muted); }
.co__for { font-size: 16.5px; }
.co .ticks { margin-top: 4px; }
.co__links { display: flex; flex-wrap: wrap; gap: 8px 16px; }
.co__links a { font-weight: 600; font-size: 15.5px; color: var(--gold-ink); text-underline-offset: 3px; }
.co__links a:hover { color: var(--ink); }
@media (min-width: 960px) { .cos { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; } .co { padding: 30px 28px; } }

/* Door 2 teaser on the home page */
.other { display: grid; gap: 28px; }
.other__list { display: grid; gap: 10px; }
.other__list a {
  display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 2px 14px; align-items: center;
  background: var(--card); border-radius: 14px; padding: 16px 18px; text-decoration: none;
  border: 1px solid transparent; transition: border-color .3s var(--ease), transform .3s var(--ease);
}
.other__list a:hover { border-color: var(--gold); transform: translateY(-2px); }
.other__list b { font-family: var(--f-display); font-weight: 560; font-size: 21px; line-height: 1.2; }
.other__list span { grid-column: 1; color: var(--muted); font-size: 15.5px; line-height: 1.4; }
.other__list i { grid-column: 2; grid-row: 1 / span 2; font-style: normal; color: var(--gold-ink); font-weight: 600; }
@media (min-width: 900px) { .other { grid-template-columns: minmax(0, .95fr) minmax(0, 1.05fr); gap: 56px; align-items: center; } }

.foot__grid--4 { gap: 28px; }
.foot__col a { overflow-wrap: anywhere; }
@media (min-width: 720px) {
  .foot__grid--4 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .foot__grid--4 .foot__brand { grid-column: 1 / -1; }
}
@media (min-width: 1024px) {
  .foot__grid--4 { grid-template-columns: minmax(0, 1.4fr) repeat(3, minmax(0, 1fr)); }
  .foot__grid--4 .foot__brand { grid-column: auto; }
}

/* Spam trap: hidden from people, filled in by bots */
.hp { position: absolute; left: -10000px; top: auto; width: 1px; height: 1px; overflow: hidden; }

/* ---------- Reveal on scroll ---------- */
.js .rv { opacity: 0; transform: translateY(16px); }
.js .rv.in { opacity: 1; transform: none; transition: opacity .8s var(--ease), transform .8s var(--ease); transition-delay: var(--d, 0s); }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .rv { opacity: 1; transform: none; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .js .sweep::after { transform: scaleX(1); }
}
@media (min-width: 1024px) { .builds.builds--b2c { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
/* On phones the builds become a swipeable row, so the page stays short */
@media (max-width: 719px) {
  .builds {
    grid-auto-flow: column; grid-auto-columns: 84%; overflow-x: auto; overscroll-behavior-x: contain;
    scroll-snap-type: x mandatory; scrollbar-width: none;
    margin-inline: calc(var(--gutter) * -1); padding: 2px var(--gutter) 6px; scroll-padding-inline: var(--gutter);
  }
  .builds::-webkit-scrollbar { display: none; }
  .build { scroll-snap-align: start; }
  .builds__label::after { content: "Swipe →"; flex: none; height: auto; background: none; letter-spacing: .08em; color: var(--gold-ink); }
  .builds__label::before { content: ""; order: 1; flex: 1; height: 1px; background: var(--rule); }
  .builds__label::after { order: 2; }
}
@media (max-width: 719px) {
  .cmp td { width: 50px; padding-inline: 3px; }
  .cmp thead th { font-size: 10.5px; letter-spacing: .03em; padding-inline: 3px; }
  .cmp tbody th { padding-right: 6px; font-size: 15px; }
  .cmp tfoot td { font-size: 12px; }
}

/* ============================================================
   CHINESE PAGES (lang="zh-CN")
   Latin text keeps Fraunces / Hanken Grotesk; Chinese characters
   fall through to Noto Serif SC / Noto Sans SC.
   ============================================================ */
html:lang(zh) {
  --f-display: "Fraunces", "Noto Serif SC", "Songti SC", "SimSun", serif;
  --f-body: "Hanken Grotesk", "Noto Sans SC", "PingFang SC", "Microsoft YaHei", sans-serif;
}
html:lang(zh) body { line-height: 1.8; }
/* Chinese has no italic: keep the gold, drop the slant */
html:lang(zh) .h2 em, html:lang(zh) .hero__h1 em, html:lang(zh) .about__sign { font-style: normal; }
html:lang(zh) .h2, html:lang(zh) .hero__h1 { letter-spacing: 0; line-height: 1.2; font-weight: 700; }
html:lang(zh) .h2 { max-width: 15em; }
html:lang(zh) .hero__h1--page { font-size: clamp(34px, 5vw, 60px); }
@media (min-width: 900px) { html:lang(zh) .hero__h1--page { max-width: 11em; } }
html:lang(zh) .lede, html:lang(zh) .feat p, html:lang(zh) .faq details p { max-width: 36em; }
html:lang(zh) .eyebrow, html:lang(zh) .tl__when, html:lang(zh) .look__label,
html:lang(zh) .stage__cap, html:lang(zh) .case__tag, html:lang(zh) .pkgs__label { letter-spacing: .08em; }
html:lang(zh) .duo__card h3, html:lang(zh) .feat h3, html:lang(zh) .tl__step h3,
html:lang(zh) .faq summary, html:lang(zh) .sub { font-weight: 700; }
html:lang(zh) .cmp tbody th { line-height: 1.6; }
html:lang(zh) .ph { display: inline-block; }
html:lang(zh) .hero__h1:not(.hero__h1--page) { font-size: clamp(36px, 5.4vw, 68px); }
@media (min-width: 900px) { html:lang(zh) .hero__h1:not(.hero__h1--page) { max-width: 10em; } }
/* the underlined phrase stays on one line, so it must fit a small phone */
@media (max-width: 559px) { html:lang(zh) .hero__h1:not(.hero__h1--page), html:lang(zh) .hero__h1.hero__h1--page { font-size: min(34px, 8.4vw); } }
html:lang(zh) .tile small { letter-spacing: 0; }
html:lang(zh) .svc__kick, html:lang(zh) .heard__heard { font-style: normal; }
html:lang(zh) .heard__said::before { content: "写："; }
html:lang(zh) .heard__heard::before { content: "听到："; }
@media (min-width: 600px) { html:lang(zh) .heard__said::before, html:lang(zh) .heard__heard::before { content: none; } }
html:lang(zh) .door__q, html:lang(zh) .bridge__lab, html:lang(zh) .leg__when, html:lang(zh) .leak__stage,
html:lang(zh) .leaks__cap, html:lang(zh) .svc__n, html:lang(zh) .chain__cap, html:lang(zh) .co__role,
html:lang(zh) .logos__label, html:lang(zh) .svc__box h4, html:lang(zh) .svc__get h4, html:lang(zh) .pkg__tag { letter-spacing: .06em; }
html:lang(zh) .reframe__big, html:lang(zh) .svc__h, html:lang(zh) .door__t, html:lang(zh) .leg h3, html:lang(zh) .co h3,
html:lang(zh) .syscard h3, html:lang(zh) .start h3, html:lang(zh) .other__list b, html:lang(zh) .gband b { font-weight: 700; line-height: 1.3; }
html:lang(zh) .reframe__big, html:lang(zh) .svc__h { max-width: 16em; }

/* ============================================================
   LEGAL PAGES (privacy, terms)
   ============================================================ */
.legal-head { padding-block: clamp(40px, 7vw, 88px) clamp(28px, 4vw, 44px); border-bottom: 1px solid var(--rule); }
.legal-head .h2 { font-size: clamp(36px, 5.6vw, 60px); }
.legal-meta { margin-top: 14px; font-family: var(--f-mono); font-size: 13px; color: var(--muted); }
.legal { padding-block: clamp(36px, 6vw, 72px) clamp(64px, 9vw, 112px); }
.legal__body { max-width: 70ch; display: grid; gap: 16px; }
.legal__body h2 {
  font-family: var(--f-display); font-weight: 560; font-size: clamp(22px, 2.6vw, 28px); line-height: 1.2;
  margin-top: 28px; padding-top: 28px; border-top: 1px solid var(--rule);
}
.legal__body h2:first-child { margin-top: 0; padding-top: 0; border-top: 0; }
.legal__body h3 { font-weight: 700; font-size: 18px; margin-top: 8px; }
.legal__body ul { list-style: disc; padding-left: 1.3em; display: grid; gap: 8px; }
.legal__body a { color: var(--gold-ink); text-underline-offset: 3px; }
.legal__body strong { font-weight: 600; }
.legal-table-wrap { overflow-x: auto; background: var(--card); border: 1px solid var(--rule); border-radius: 14px; }
.legal-table { width: 100%; border-collapse: collapse; font-size: 15.5px; min-width: 520px; }
.legal-table th, .legal-table td { text-align: left; padding: 12px 16px; border-bottom: 1px solid var(--rule); vertical-align: top; }
.legal-table thead th { font-family: var(--f-mono); font-weight: 500; font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.legal-table tbody tr:last-child td { border-bottom: 0; }
.legal-toc { display: flex; flex-wrap: wrap; gap: 8px 18px; margin-top: 22px; font-size: 15px; }
.legal-toc a { color: var(--muted); }
.legal-toc a:hover, .legal-toc a[aria-current="page"] { color: var(--ink); }